Aerie Logo

American Eagle Outfitters: Aerie Logo

American Eagle Outfitters released Aerie in 2007 as a sub-brand marketed towards a younger demographic. The Logo is based on a simple thread folding over itself to create 'ae'.

Aerie Fit Logo & Collateral

American Eagle Outfitters: Aerie Fit Logo & Collateral

Logo design for Aerie Fit; American Eagle's newest line of fitness clothing aimed at the teen and young adult market. Hangtags and shopping bags were developed around the identity system.